Or Delevski · Founder, ORDEL · CTO / VP R&D
I turn ideas into AI products that ship.
Open to VP R&D · CTO · Head of Engineering roles
15+ years in R&D, product innovation and scaling high-performance engineering teams. Today I build AI agents, products, websites and automations at ORDEL.
- 2xrevenue growth within one year
- $3M+saved annually in payment processing
- 10M+mobile app downloads
- 300+white-label apps powered
- 20+engineers led, via 3 team leaders
- Constrol
- PayBox · Bank Discount
- SpotOption
- Dx.Exchange
- ORDEL
Live system
Agent Office — my AI team at work
A one-minute look inside the real thing: the morning start, the bell, agents talking, the task board, code reviews, and lights out at night. Real product, recorded from a demo workspace.
01 — Flagship product
LeadFlow by ORDEL
No lead goes cold.
A Hebrew-first CRM with an AI voice agent, built for small businesses. Leads from Instagram, WhatsApp, TikTok and Facebook land in one place — with a clear sales pipeline, automations that handle the follow-up, and an AI agent that talks to leads in Hebrew.
- 01
Every lead, one place
Instagram, WhatsApp, TikTok and Facebook in one table, each with its source and status.
- 02
A pipeline you can see
Every deal in its stage. Drag the card and move on — no spreadsheets, no sticky notes.
- 03
Automations that don’t forget
Rules that create follow-up tasks and drafts on time.
- 04
An AI agent that speaks Hebrew
Talk to it in the browser, see the transcript, save it to the lead card.
Real product screens · demo workspace with sample data
First customer result — e.g. “A salon owner answered every lead within minutes”. Add one real quote or number here.
02 — Selected work
Things I’ve designed, built and shipped.
Products, launch sites and templates — built for real businesses and released to the web.
Lyra
A song-meaning explainer: search a song or paste a YouTube link and get its story, symbols and references. Free, in English and Hebrew, on Android and the web.
Agent Office
A live office where my AI agents sit at desks and stream their work into one hub: kanban, stats, skills, code reviews and a replay of the day. Read the case study →
LeadFlow
A Hebrew-first CRM for small businesses, with Flo, a built-in AI assistant for leads, deals and follow-ups.
Gilboa Engineers
A bilingual redesign concept for an MEP engineering firm: light and dark themes, areas of activity and real project imagery.
ORA Luxury Residence
A luxury real-estate launch site with cinematic image-sequence scrolling, a bilingual story and an enquiry flow in production.
Case studies
Agent Office
My AI agents at desks in one live hub: what each one is doing, what it costs, where it is stuck.
AgentLens
Where AI agents pay for themselves: repo in, architecture map and scored recommendations out.
Zero-cost agent stack
Fallbacks, measured quality gates and live supervision: reliable agents on free tiers.
Agent security
Approval gates, tenant isolation and secrets discipline for agents that act.
03 — What ORDEL builds
Good technology feels simple.
Behind every great product is the right connection between design, code and people. ORDEL is a product studio that connects the pieces.
AI agents
From an idea to an agent with a clear job. Smart assistants built around the way you work — not the other way around.
Intelligence with intentDigital experiences
Websites and products that feel right. Precise design, clean code and an experience that works on the small screen too.
Designed to feel rightAutomations
Connecting tools and processes, and clearing away the tasks that repeat themselves.
Less friction. More flow.Products of our own
We build our own products too — LeadFlow, Chefli — so we know the road from idea to real use up close.
Ideas into productsHow we work
- 01
Understand
The people, the need, and the thing you want to change.
- 02
Refine
Turn the idea into an experience, a flow and a clear plan.
- 03
Build
Connect design and code, sweat the details, give the product its shape.
- 04
Improve
Learn from real use, sharpen the experience, keep moving.
04 — Experience
15+ years of building teams, platforms and products.
CTO / VP R&D · AI, Cloud & Mobile Platforms · 15+ Years
Innovative, results-driven technology leader with 15+ years in R&D, product innovation and scaling high-performance engineering teams across fintech, contech and mobile. Deep hands-on expertise in cloud architecture, AI-powered solutions, automation and mobile platforms. Aligns technology strategy with business goals, leads cross-functional teams and delivers impactful, scalable products.
Download CV- Now
Founder · ORDEL
A product studio for AI agents, websites and automations. Building LeadFlow — a Hebrew-first CRM with an AI voice agent — and client products.
- 2023 — Present
CTO / VP R&D · Constrol
- Built the company’s technology organization from the ground up, driving 2x revenue growth within one year through scalable architectures and automation.
- Designed and implemented comprehensive BI, CRM and SaaS platforms for real-time customer and activity tracking, and introduced AI-driven solutions that improved operational efficiency.
- Spearheaded workflow automation with n8n, Zapier and MCP-based systems, streamlining business processes.
- Direct and mentor a cross-functional team of 18+ delivering end to end in Next.js, React, NestJS, C# and Python.
- Specialized in AI, computer vision, vibe-coding and automated QA, ensuring innovation, scalability and product excellence.
- 2019 — 2023
Head of R&D · PayBox (Bank Discount)
- Led 3 team leaders and 20+ engineers delivering complex fintech solutions.
- Saved $3M+ annually by optimizing payment processing through international schemes.
- Refactored a monolith into microservices and designed the MVP’s event-driven architecture (pub/sub, orchestration).
- Built mobile Tap-to-Pay and led the Shufersal integration and architecture (cash-back, gift cards, Supreme points).
- Managed cross-stack projects (Node.js, C#, Kotlin, Swift) with GCP (GKE) deployments and Jenkins CI/CD, partnering with Product, Security (CISO) and Operations to meet business and compliance goals.
- 2014 — 2019
Head of Mobile · SpotOption / Dx.Exchange
- Led the B2B platform to 10M+ downloads and 300+ white-label apps, fully customizable for global partners.
- Led a cross-functional team of 12 (Android, iOS, QA) scaling B2B mobile solutions at a high-growth fintech startup.
- Defined mobile product strategy and architecture, introduced CI/CD automation and stayed hands-on in Android.
Education
- 2015 — 2017
M.Sc. Technology Management (IT Specialization)
Holon Institute of Technology
- 2009 — 2012
B.Sc. Computer Science
Holon Institute of Technology
Technical skills
AI & Automation
LLMs, RAG, MCP, OpenAI, LangChain, LangGraph, Google ADK, Google AI Studio, Autonomous & E2E Agents, V7 (AI/ML), n8n, Zapier
Languages
TypeScript, JavaScript, Kotlin, Java, Go, C#, C, C++, SQL, Dart
Web & Backend
Node.js, NestJS, Next.js, React.js, Angular 13–15, AngularJS, Vue.js
Mobile
Android & iOS Native, React Native, Flutter, Unity
Data
PostgreSQL, MySQL, MongoDB, Redis, NoSQL, Kafka, Protobuf, Elasticsearch & Kibana (ELK)
Cloud & DevOps
GCP (GKE), Docker & Docker Compose, Jenkins, Git, Railway, Heroku, Northflank, Auth0
Tools
Cursor, Cloud Code, Figma
Key strengths
- Strategic Technology Leadership
- Microservices & Event-Driven Architecture
- AI/ML, Automation & Vibe-Coding
- Cross-Functional Team, Insourcing & Outsourcing Management
- Agile: Scrum & Kanban
- Fintech, Contech & Mobile Platforms
05 — Kind words
What clients say
I was looking for someone who could take over the entire digital side of my business and lift the headache off my shoulders. From the very first moment I got personal attention, high availability, and clear explanations throughout the whole process. The website came out fast, modern, and looks great on desktop and mobile alike. Beyond that, I got ideas I had not thought of myself, including automations that improved our day-to-day work. The result exceeded my expectations, and I definitely recommend him to anyone looking for professional work and top-level service.
Professional, fast, and precise work. Every request was answered, and the website came out at a high level — far beyond what we expected. Highly recommended!
The combination of technological knowledge, creative thinking, and personal service simply makes the difference. We got a modern website and automations that saved us a huge amount of time.
06 — Learn with me
Writing, tutorials & courses
Blog
Thoughts on AI, development and building products.
Learning hub
Hands-on guides to master AI tools and techniques.
Academy
Courses from intro to web dev to vibe coding with AI agents.
Talks & media
Add talks, podcasts or press here — title, event, date and a link or video.
Got an idea?
Let’s give it life.
A new product, a website, or a process that could be smarter. No deck needed — a few sentences about the idea is enough to start.
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